Geographical Indication (GI) tags represent a product's origin, history, and uniqueness. They distinguish a product's quality and characteristics from similar products produced elsewhere, creating a strong demand among consumers. Effective commercialisation is crucial to tapping into both national and international markets. Bangladesh, relatively late in initiating GI registration, needs a master plan to commercialise these products and enhance their global brand value.
GI recognition is typically awarded to products with a rich history and significant popularity. For instance, Rasmalai from Cumilla has long been produced and consumed locally, and its GI status has helped preserve its heritage. When a product receives GI registration, it gains local and global recognition, enhancing the reputation of its place of origin. This recognition can lead to increased tourism and economic growth, creating employment opportunities. For example, the Jamdani Saree, a GI product from Narayanganj, saw a surge in demand following its GI recognition.
Developing a robust supply chain and professional workforce is essential for meeting both national and international demands. This growth in skills and professionalism can significantly economic prosperity of a community.
Increased production leads to higher customer trust, demand, and sales of raw materials, resulting in more VAT and tax revenue for the government and overall economic development. Maintaining the quality of products, customer service, and a reliable supply chain is crucial for sustaining this growth. Research opportunities also arise from commercialisation, leading to further product development and improvement.
For example, the Kachagolla from Natore, once popular only in its immediate vicinity, has seen its market expand to over 10-15 districts nationwide following its GI recognition. This expansion benefits producers, stakeholders, and raw material suppliers, increasing sales and creating new employment opportunities.
Bangladesh has the potential to register GI products from all 64 districts, potentially covering around 500 products. Unlike the garment industry, which is concentrated in Dhaka, Chattogram, Gazipur, and Narayanganj, GI goods can be diversified across the country. By focusing on obtaining GI certification for 8-10 products per district, local economies can be significantly boosted, reducing unemployment and poverty.
Moreover, commercialisation can enhance export potential. For instance, Darjeeling tea was India's first GI product, and its global reputation, demand, and exports have soared.
So, commercialisation of GI goods can drive economic growth, create employment opportunities, and boost export potential. Bangladesh's rich heritage and diverse products offer immense potential for GI registration, making it a promising avenue for sustainable development and poverty reduction.
Kakoly Talokder
President
e-Commerce Development Center(EDC)
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