The central bank has opened a new chapter in the country's trade policy by authorizing local sellers to list products directly on global e-commerce platforms such as Amazon, eBay, Alibaba, and Flipkart. Implemented in late November 2025, this move goes beyond regulatory updates, creating opportunities for more diversified exports, increased foreign exchange earnings, and accelerated digitalisation of the economy.
The country's export basket remains heavily concentrated in ready-made garments, contributing more than 80 percent of foreign exchange earnings. Direct access to global e-commerce platforms allows businesses to reach international consumers without relying on traditional buyers or intermediaries. Products ranging from handicrafts and leather goods to IT services and agro-based items can now find markets abroad. This diversification reduces vulnerability to industry-specific shocks and aligns with Bangladesh's long-term goal of expanding its export base.
Regional peers have already made considerable strides in this area. India's e-commerce exports are projected to exceed $120 billion in 2025, led by IT services, pharmaceuticals, and consumer goods, while Vietnam, leveraging its electronics and manufacturing sector, reached around $20 billion. Bangladesh's current e-commerce exports stand at a modest $2 billion, but the potential for rapid growth exists if SMEs and exporters actively embrace digital platforms.
Direct online sales also create new revenue streams that can help stabilise foreign exchange reserves, which have been under pressure due to rising import costs and shifts in global demand. However, success depends on complementary reforms in logistics, customs, digital literacy, international compliance standards, and financial integration to ensure smooth operations and credibility.
This policy aligns with Bangladesh's vision of a digital economy by 2041, positioning the country to benefit from the global e-commerce boom, projected to reach $7 trillion by 2030. By integrating SMEs into global supply chains, Bangladesh can become more competitive, attract foreign investment, and enhance its economic profile beyond garment exports. With infrastructure, training, and regulatory support, this strategic step has the potential to diversify exports, strengthen reserves, and redefine the country's economic trajectory.
Arnab Rafeen Mahmud
North South University
