The pet industry in Bangladesh is expanding rapidly, driven by an increasing number of pet owners and rising awareness of pet care. This booming industry comprises a wide range of products, from food and grooming supplies to accessories, toys, and healthcare products.
Several factors contribute to the growth of the pet sector in Bangladesh. Key drivers include urbanisation, increased disposable incomes, and the growth of middle-class families. As more individuals bring pets into their homes, the need for high-quality pet food, grooming products, healthcare supplies, and accessories has increased. This demand is not limited to typical pets such as dogs and cats but also includes birds, fish, and rabbits.
The COVID-19 pandemic has also impacted Bangladesh's pet care industry in various ways. During the lockdown, pet adoptions increased due to isolation and loneliness. Pets provided emotional support, reduced stress and alleviated loneliness. As individuals adopted and spent more time at home with their pets, they became increasingly concerned about their furry companions' well-being. This trend boosted the demand for pet products and services, leading businesses to enhance online offerings and delivery options.
People regard their pets as family members, frequently seeking to provide them with living conditions comparable to their own. On an average, it costs around 1,000-3,000 BDT per month to provide for a pet, excluding medical expenses. However, many pet owners are not concerned about the expenses of having pets.
The pet food and accessory industry generates annual sales of approximately Tk 2.0 billion in Bangladesh, with a significant annual growth rate of over 20 per cent. Due to rising demand, the pet food and accessories industry has expanded, and the number of veterinary clinics has also increased. The demand for qualified veterinary doctors in Bangladesh has surged, attracting more young people to pursue careers in this field compared to previous years. Previously, veterinary pharmaceuticals focused on producing drugs for poultry, livestock, and fisheries, but now they also focus on pet drugs and supplements.
Despite its rapid growth, the pet industry in Bangladesh faces challenges such as the need for better regulatory frameworks and increased awareness of responsible pet ownership. The growing pet market will contribute to the economy by creating jobs in manufacturing, retail, and veterinary services.
Shairah Binte Azad
Student
Department of Marketing
shairah.azad@northsouth.edu