Redefining 'Made in Bangladesh' policy

In the wake of the July Revolution, a renewed sense of nationalism has sparked a shift in consumer behaviour across Bangladesh. Citizens are increasingly prioritising domestic products, driven by a desire for economic independence and patriotic responsibility. This creates a unique opportunity to strengthen the 'Made in Bangladesh' policy.

Economic self-reliance depends not only on boosting exports but also on reducing imports by developing strong domestic alternatives. While companies like Walton, Clemon, and Mr. Noodles have tapped into this patriotic sentiment with slogans like Amader Ponno and Desher Gorbo, many sectors-such as electronics, smartphones, and fast food-still lack viable local options due to limited industrial capacity.

To address this, the government must take decisive steps to redefine the 'Made in Bangladesh' strategy, inspired by initiatives like 'Made in China 2025'. This means investing in local startups, promoting large- and medium-scale import-substitute industries, and offering financial, fiscal, and technological support. With a domestic market of 175 million, attracting both local and foreign investment into Bangladeshi firms is highly feasible and can generate significant employment and revenue.

Our Ready-Made Garment (RMG) industry already stands as a global example of success. If similar efforts are extended to other industries-such as agriculture, fashion, electronics, and pharmaceuticals-we could achieve the economic self-sufficiency we aspire to.

The current surge in patriotism can be a catalyst for transformation. Domestic firms must seize this momentum to innovate, improve quality and expand their reach. With the right policies and public support, a truly self-reliant Bangladesh is within reach.

MD. Abdullah Al Sakib

Student

Department of Economics

University of Dhaka