Using AI in digital marketing

Currently, digital marketing is a crucial tool for achieving business success. This enables businesses to effectively connect their target market and build a solid online presence. Businesses are continuously looking for novel ways to stand out and engage with their target audience. Modern corporate tactics now revolve around digital marketing, which uses a variety of technologies and strategies to increase online visibility and engagement.

Marketers nowadays need to be very creative. And what they need more is to produce content in a very short time. That is where AI (artificial intelligence) can be the game changer. AI in digital marketing can be used across various aspects of the marketing process, including content creation, customer segmentation, personalisation, social media management, ad campaign optimisation, email marketing automation, SEO optimisation and more. AI-powered tools and algorithms can analyse data on user behaviour, preferences and demographics, and improve overall marketing performance. If we use AI in making contents, it can improve their quality, and increase our productivity too.

Md. Shadman Sabik Saad,

Student of the Department of Marketing and International Business,

School of Business and Economics,

North South University, Dhaka,

shadman.saad@northsouth.edu