The 21st century heralds an era where Artificial Intelligence (AI) is not only deemed as a mere innovation rather a revolutionary force forging new paths for businesses, society, and interpersonal communication. Central to this wave of technological transformation is the customers who are empowered, enlightened and expectant of meticulous personalised service.
Imagine trying on all your favourite dresses without ever stepping into a fitting room. Sounds like a dream to many, but in this era AI has engraved its mark in transforming the way we shop by bringing the fitting room experience to our smartphone. Companies like FitRoom or Zara AR app are utilising the qualities of AI more adeptly than ever. The infusion of AI into the customer service segment has reconceptualised efficiency management and responsiveness.
People often hesitate to purchase clothes online due to the uncertainty and the hassle it comes along with but here's where AI steps in and makes the experience delightful to remember for a lifetime. Through the use of AI customers can now try on clothes virtually without having to physically wear them.
AI is being incorporated across industries in Bangladesh at an increasing rate. AI emphasises on improving efficiency, optimising repetitive work, and enables smarter ways of making good decisions; hence, it has become an integral part of Bangladesh's economy.
Its unparalleled ability to process vast datasets promptly empowers businesses to decode vital customer preferences and behavioural patterns. Customer service automation features are used by all sorts of companies to resolve issues as quickly as possible. E-commerce businesses have widened their horizons through the implication of AI systems like personalised recommendation i.e Daraz. Moreover, some companies are experimenting with voice and image research to make their customer experience better.
The AI powered chatbots provide 24/7 customer service, both in Bangla and English. Mobile financial banking (MFS) apps like BKash, Nagad use the implementation of artificial intelligence in shoring up its customer's privacy and for avoiding any type of fraudulent practices from happening.
In essence, Artificial Intelligence stands as the cornerstone of this century and its customers' preference. Starting from the anticipation to satisfaction, or personalisation to security, AI has influenced every facet of the customer journey.
Mehjabin Sultana Zaman Anika, Student
North South University
mehjabin.anika@northsouth.edu