Finding one goal that guides every decision

In a city like Dhaka, it is easy to feel like you are always behind. Deadlines stack up. Emails flood in. Three dashboards blink with urgent numbers. One young analyst sat in this familiar storm when his mentor leaned over and asked, "If you could only track one thing this...

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Why your personal brand matters more than your resume

For many years, a resume was the main tool for getting a job. It lists education, skills, and work experience in a short format. Employers would look at it and decide who to call for an interview. But the way we look for jobs and build careers is changing. Today,...

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BGB successfully organised Business Genius Bangladesh 2025

The stage was set on Saturday (August 09) at North South University's Auditorium for one of the most anticipated annual events in the country's academic and entrepreneurial calendar. Business Genius Bangladesh (BGB), in association with the Department of Marketing & International Business, NSU, hosted the Shanto Mariam University of Creative...

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