Ashok Leyland aims to be among global top 10

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CHENNAI, April 4 (The Economic Times): Hinduja group flagship company Ashok Leyland said it is adopting a three-pronged strategy to break into the lists of top 10 global truck manufacturers and top five bus makers in the next 5-10 years. "Ashok Leyland is currently in global top 20 ranks in truck manufacturing and top 10 in bus manufacturing. We have a vision of making it to top five bus manufacturer and top 10 truck manufacturer in the next 5-10 years," newly appointed company Managing Director Vinod K Dasari told journalists Monday. Dasari took over as MD from R Seshasayee on April 1, who has been elevated as Executive Vice-Chairman of Ashok Leyland. He said the company would work on three strategies -- focusing on delivering quality products, developing and managing people, and leveraging the value of products by adopting new branding exercise. "The pride and dedication from the employees of Ashok Leyland, I always value that...," he said, adding, his focus would be on developing the company by adopting "earthquake-proof, skyscraper" strategies. Talking about future plans, he said the company had set a target of selling around 0.110 million to 0.120 million units during this financial year (2011-12).