BBF to arrange session about marketing in city June 08

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Bangladesh Brand Forum (BBF) will arrange an opinion sharing session about value-driven marketing in the city June 08. BBF made the announcement Monday in the city. The daylong session titled 'Professional Masterclass with Prof Philip Kotler' would be held at a city hotel. World renowned marketing Guru Prof Kotler will deliver his first certified session where he will share opinions about the importance of marketing. BBF officials said this session would enrich the knowledge base of the participants to understand the sentiment of consumers and market their products and services smoothly. Prof Kotler is the inventor of '4 Ps' of Marketing (which he has transformed to '7 Ps') as well as the inventor of 'Social Marketing' is involved in research and development of marketing for over last 55 years. Dr Kotler is the author of Marketing Management (Prentice Hall) which is widely used as textbook in graduate schools of business around the globe. He has authored over fifty other successful books. The press conference was attended by Dr Fahim R Kibria, representative of Kotler Impact, Canada, Shariful Islam, founder and editor, BBF and Prof Syed Ferhat Anwar, chief adviser of BBF and Professor of IBA of Dhaka University. BBF representatives said the target audiences of this session are corporate leaders, managers and marketing professionals of the country. - FE Report