BMW targets sale of 50 superbikes by year-end

FE Team | Published: April 18, 2011 00:00:00 | Updated: February 01, 2018 00:00:00

MUMBAI, April 17 (The Economic Times): German auto major, BMW, which debuted in the domestic market three months ago with a host models in the two-wheeler segment, is aiming to sell 50 motor-cycles by end-this year, besides introducing bikes below 1,000 cc. "We have already sold 23 bikes so far and our target is to sell 50 bikes by December 2011," Navnit Motors' Managing Director, Sharad Kachalia, said. BMW introduced its bikes in the domestic market in January this year. Globally, BMW's motor-cycle venture is known as BMW Motorrad and at present it sells its products at two outlets in Delhi and Mumbai. BMW Motorrad's superbikes are imported into the country by two dealers, Deutsche Motoren and Navnit Motors. "All our models have a good demand...but our two models-S1000 RR and R1200 GS-are witnessing a greater demand. We have six models and all bikes are above 1,000 cc and in the price range Rs 18-25-lakh," he said. The German auto major sells six models of its bikes-R1200R, S1000RR, R1200GS, K1300, K1600GTL and HP2 -- in the country.