Branding demands continual re-invention by striking chords with consumers to capitalise on their emotions. While it is easy to be cynical about such things, it is much harder to be successful. Keeping this in mind, United International University Marketing Forum (UIUMF) has come up with a remarkable competition, Brand Master for the second time. The competition named Brand Master 2.0 'Know me by name' is being co-sponsored by Biotique Natural. With the vision of introducing and learning the ever-proliferating marketing branches, UIUMF in association with the UIU Career Counselling Centre (UIUCCC) is organising this very event.
After the grand success of 'Market Mantra'- a conference on different ways and ideas on marketing which gained much appreciation and positive gesture from the practical world, the young marketing enthusiasts of UIU Marketing Forum launched a mission to create a pathway for the future marketing wizards.
Brand Master is an inter-university marketing and branding competition, which was initiated with an intra-university round. The competition is primarily based on branding certain elements which include preparation of various marketing media and strategies. Also, social media marketing, public relation, and direct sales have added a unique feature in this competition. The participants will make an estimated promotional plan for one year, and their creative samples will be displayed in an exhibition on the final day. Participants will participate forming teams of three members and last part of the competition will include a presentation from each group.
This competition is looking forward to providing a distinctive opportunity for competitors to test and showcase their marketing skills. A significant publicity campaign has been mounted among not only the UIU students but also among the students of the reputed universities of Bangladesh. The campaign reached at least 10 lakh students and general people.
More than 100 teams participated in the competition this year. With the help of or club partners, UIUMF members went to every nook and corner of the country. Its club partners included the Marketing Club of North South University, IUT Career and Business Society-IUT, Khulna University Business Club, State University Marketing Club, East West University Business Club, BUTEX Business Club, IBA Communication Club, Army IBA Business and Leadership Club, Dhaka University Career Club, SUST Career Club, ULAB Business Club, BUET Career Club, IBA Jahangirnagar Business Club, Rajshahi University Business Club, IUB E-Business Club, BRAC University Business Club, BUP Business and Communication Club etc.
The first workshop of Brand Master Season 2.0 took place on April 21, 2018, and it was conducted by Churn Control Manager of Banglalink Digital Nuzhat Shazadi, Country Business Manager-Nestle Professional, Nestle Bangladesh Limited Masum Khan, Manager of Digital Marketing-Asiatic JWT Fouzia Kareem- and Assistant Brand Manager-Globe Pharmaceuticals Limited and Brand Director, 360 Degree Group Alisha Pradhan.
The partners of this competition are RTV (online media partner), Nescafe (beverage partner), Igloo (ice cream partner), Radio SHADHIN 92.4 (radio partner), Geeky Social (strategic partner), the Financial Express (print media partner), Golpo (photography partner), Uro Oranjee (snacks partner), Creative Creation (creative partner) and Ha-ja-ba-ra-la (promo partner).
The writer is currently studying at United International University and is also the Head of Public Relations of UIU Marketing Forum. He can be reached at jahidhossainsunny98@gmail.com