Digital Marketing Summit kicks off Saturday

FE Team | Published: March 29, 2012 00:00:00 | Updated: February 01, 2018 00:00:00

Aftab Mahmud Khurshid

FE Report
Digital Marketing Summit-2012, the first of its kind in the country, is going to be held in the capital Saturday with the slogan "Live Digital, Lead Digital, Go Digital".
The organisers hoped that the summit would unveil a new era of utilising online or digital marketing side by side of the conventional marketing in the country.
ARRIVAL Go Brand, a marketing communication organisation, will arrange the summit at the BRAC Centre.
In an interview to the FE Wednesday, Aftab Mahmud Khurshid, Chief Brand Officer of Go Brand said, "There are huge opportunities and bright future of online marketing through using digital space in Bangladesh. It (online marketing) is very time and cost effective way of marketing in comparison to the traditional one."
"The business organisations and entrepreneurs need to think now the potential of this multi-channel media and incorporate in their marketing mix," he said.
The summit will be a platform of marketing professionals, entrepreneurs, business personals, next generation marketers, students and media agencies looking to understand the strategic impact of digital marketing, Mr Aftab hoped, adding that the participants can learn successful marketing strategy from the case studies and analysis to be presented by leading brands and marketing professional, business experts and speakers there.
The participants can share knowledge and necessary tools to prepare effective strategy to market and grow their business through interactive sessions, Mr Aftab added.