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Dubai looks to bag top spot as tea goes green

June 09, 2011 00:00:00


DUBAI, June 8 (AFP): Exotic and organic teas are wooing tea drinkers and challenging traditional black tea's dominance as never before, tea industry experts say, as a tea factory in Dubai bids to become the world's largest. The shift in global tea-drinking trends is felt at the Jebel Ali Free Zone, despite it being more than 2,000 kilometres (1,250 miles) from the nearest tea bushes in the lush misty mountains of South Asia and East Africa. Unilever's Jebel Ali tea-blending and packing plant is in the middle of a major tea-consuming market-the oil-rich Middle East-and records the changing habits of tea drinkers. The plant, producing 1.1 million tea bags an hour every day all year round, begins expanding later this year aiming to double its output within four years to become the world's biggest tea factory. "Green tea was relatively unheard of 25 years ago in many Middle Eastern countries," Dubai-based Kurush Bharucha, a Unilever director and world authority on tea, told the agency. "But this has changed rapidly in the past five years. Green tea has got a lot of good press... its health properties are well known," added the professional tea taster, buyer and blender. "Women, in particular, are embracing green tea in a big way and really going for it as a refreshing, healthy beverage choice". "Black" and "green" in tea are what "red" and "white" are to wine. The health properties of green tea are also helping the financial health of the whole tea industry. Nations that export orthodox black tea, such as Sri Lanka, have in recent years begun a major drive to produce more green tea as well as exotic varieties. Black tea goes through a process of fermentation, or oxidation, which changes the colour of the leaves from green to black. Green tea production stops the fermentation and retains the colour of the leaves.

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