German cosmetics brand launched in city

FE Team | Published: July 21, 2012 00:00:00 | Updated: February 01, 2018 00:00:00

FE Report
In the context of the growing demand for world famous quality cosmetics brands in the country, German Cosmetics Ltd Thursday formally launched Germany's renowned beauty care brand Dulgon at a simple ceremony at a city hotel.
A press conference was organised in this connection to introduce two brand ambassadors to popularise the brand among the Bangladeshi customers.
Dulgon is manufactured by Mann Schroder GmbH, a company which is involved in developing and manufacturing hair and body care products for more than 50 years. Mann & Schroeder concentrates on the Europe as its main market along with further activities in North America and the Near and Far East.
Shek Badol Ahmed, managing director of German Cosmetics and chairman of Cancun International Group, introduced Bangladeshi actor Ferdous and Indian actress Rituparna Sengupta as the two ambassadors to represent the cosmetics brand in Bangladesh.
German Cosmetics will import and distribute 58 lines of products out of total 450 product lines suitable for Bangladeshi customers at a reasonable price and quality. The products are available for men, women and children initially at two outlets at Uttara and Gulshan in the city, said Mr Badol.
He said they had carried out a market survey before taking the initiative which revealed that there is demand for quality cosmetics products in the country but those available in the market are not of fair prices and quality.
He gave assurance that his company will serve the country people with quality products at an affordable price suitable for lower middle and middle income group of people.
Relating to the marketing strategy, the company adviser Asadur Rahman said initially there will be company's own outlets at every divisional headquarters and later on, 64 distributors will be appointed in 64 districts and then it will expand up to upazila level.
The company will soon launch another two German cosmetics brands, Fruttini, a herbal brand and Sanosan, a children's brand.
Mohiuddin Helal, CEO of the company, Shek Jannettte, chairperson, and Reaz Ahmed, country manager, were also present, among others, on the occasion.