Meghna Group to launch campaign for powered milk brand in Jan

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FE Report Meghna Group of Industries, one of the largest and fastest growing industrial conglomerates of the country, will launch a campaign programme to promote powered milk brand. The promotional campaign titled 'Fresh Milk Khele Vagya Jabe Khule' will start from 1st January '2012 for three months and continue to 30 March. Directors of Meghna Group Tahmina Binte Mostafa and Tanzima Mostafa, executive director (marketing) Asif Iqbal and other high officials of the group were present at the launching of the campaign programme at a city hotel Wednesday. The company has announced 406 prizes in seven categories to attract the consumers. The prizes include 2 units of Toyota car as first prize, 6 units of diamond necklace as second prize. Besides, 18 units of LCD TV, 45 units of Laptop, 60 units of IPS, 75 units of 21' colour TV and 200 units of fresh goods will be as 3rd, 4th, 5th, 6th and 7th prizes respectively. "The group arranges such programmes with a view to giving incentives to its customers and the programme would also create awareness among the customers about the quality and test of products," Asif Iqbal said. "As the group imports the full cream milk powder directly from Australia, which is produced by a world renowned company in a guaranteed formula, our customers will be able to make sure the products' original quality," he added. Mr Iqbal said, "Fresh milk is an all purpose milk, so it contributes a lot to fulfilling nutrition demands of children." Any consumer who buys a pack of fresh milk would be eligible for a scratch card. The Scratch card would enable the customer to answer some preset questions and deposit the card to the shopkeeper for lottery. Winners would be selected on April 2012 publicly.