Malaysia's ad market rises 22pc in first half

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KUALA LUMPUR, Aug 14 (Xinhua): Malaysia's advertising market grew 22 per cent during the first half of the year to 2.9 billion ringgit (873.49 million US dollars), driven by strong growth in terrestrial television (TV), point-of-sale, radio and newspapers, local media reported today.

However, the industry is not likely to continue to grow at a similar rate for the remaining 2008 due to a tougher business environment brought on by soaring oil prices and a slower global economy, the New Straits Times quoted Nielsen Advertising Information Services as saying.

The growth for the first half of 2008 was driven by the flow from last year of new products and service launch campaigns, local marketing events such as the general election and Euro 2008, Douglas said.