BRAC Bank, Pragati Life reward Bancassurance campaign winners

BRAC Bank has recognised the top performers of its bancassurance campaign, 'Cholo Bidesh', which was conducted in strategic partnership with Pragati Life Insurance PLC.

The initiative marked a notable milestone in BRAC Bank's growing bancassurance portfolio, underscoring the bank's commitment to broadening access to insurance solutions through strong, value-driven partnerships, says a press release.

The campaign showcased effective collaboration between the two institutions and highlighted the exemplary contributions of frontline teams and individual performers in driving customer-centric insurance adoption, says a press release.

Tareq Refat Ullah Khan, Managing Director & CEO, BRAC Bank; Syed Abdul Momen, Additional Managing Director & Head of SME Banking, BRAC Bank; Md. Jalalul Azim, Managing Director & CEO, Pragati Life Insurance PLC; along with other senior officials from both organisations were present at the award ceremony held at a hotel in Dhaka recently. The winners were presented with air tickets.

Congratulating the award recipients, Tareq Refat Ullah Khan said, "The success of this bancassurance campaign reflects the dedication of our teams, their steadfast focus on customers, and the strength of our partnership with Pragati Life. Recognising these achievements is not only a celebration of individual excellence but also a significant milestone in our bancassurance journey. We are confident that this integrated banking and insurance model will continue to create meaningful value for customers and support sustainable growth in the years ahead."

BRAC Bank remains focused on expanding its bancassurance offerings by leveraging strategic alliances, empowering its people, and delivering accessible, value-added insurance solutions. Through its 'Astha' app, customers can seamlessly access micro-insurance products with minimal premiums through a fully digital, user-friendly platform - reinforcing the bank's commitment to inclusive and innovative financial services.