PBIL and Zaytoon partner to expand access to investment

In a first-of-its-kind move to enhance capital market investment inclusion in Bangladesh, Prime Bank Investment Limited (PBIL) has signed a Memorandum of Understanding (MoU) with Zaytoon Business Solutions.

The partnership aims to drive the #AccessToInvestment movement of PBIL by enabling people from rural communities to participate in the capital market.

The MoU was signed at Prime Bank Investment's Head Office at Banani by Syed M Omar Tayub, Managing Director & CEO of PBIL, and Md Arfan Ali, Chairman of Zaytoon Business Solutions, says a statement.

Through this collaboration, PBIL will empower Zaytoon's customers through their Village Digital Booths to invest in government securities and listed stocks digitally via PrimeInvest -- PBIL's flagship product-suite for managing capital market investment. PrimeInvest offers wide ranging schemes such as capital protected and monthly investment plans serving multiple segments like Women, Probashi, Shariah and Youth.

PrimeInvest products are designed to maximise returns while minimising investor risk, all while offering opportunities for tax rebates and long-term wealth creation.

This collaboration not only advances PBIL's #AccessToInvestment initiative but also reinforces its broader mission: bringing capital market services closer to people across Bangladesh, especially the underserved areas, digitally, every day.

Both organisations are dedicated to ensuring seamless technical integration, exceptional customer support, and strict adherence to regulatory and data protection standards.