Jamuna Electronics and Automobiles Ltd., a sister concern of the country's leading conglomerate Jamuna Group, is rapidly cementing its position as a dominant force in Bangladesh's consumer electronics industry.
It has positioned itself as one of the top players in Bangladesh's electronics market through innovation, localisation, and mass-scale production.
In an interview with the FE, Monika Islam, Group Director of Jamuna Electronics, revealed the company's growth trajectory, strategic priorities, and its vision for future expansion amid a transforming domestic electronics landscape.
About the company's journey, Ms. Monika said Jamuna Electronics began large-scale manufacturing of smart home appliances in 2014.
Since then, it has emerged as one of the country's top electronics brands, backed by cutting-edge technology, skilled manpower, and continuous innovation.
The company currently manufactures a wide range of appliances including refrigerators, freezers, LED TVs, air conditioners, washing machines, microwave ovens, and a variety of kitchen appliances.
Ms. Monika noted that Jamuna Electronics had not only secured a dominant position among domestic brands but also had outpaced several foreign competitors.
According to her, the company's success lies in its ability to adapt to consumer needs and local climatic conditions while offering products at varied prices to match purchasing capacities.
Highlighting key product segments, Mr. Monika revealed that refrigerators remained Jamuna's strongest growth driver.
"Jamuna Refrigerator is the number one quality refrigerator brand in the country," she stated, attributing this to technological excellence, customer-centric design, and robust quality control.
She also pointed to rapid growth in the air conditioner segment, driven by rising income levels and improved electricity access.
"From urban to rural areas, AC usage is increasing day by day," she observed. Jamuna has responded to the growing demand by launching new models of ACs, featuring advanced technologies like 5D AI Inverter, which enhances comfort and energy efficiency.
Mr. Monika described the current electronics market in Bangladesh as dynamic and rapidly evolving.
Over the past decade, what was once seen as a luxury became a household necessity, she mentioned.
"Today, electronics showrooms exist even in remote parts of the country," she said, adding that domestic brands have taken the lead in an industry that was previously dominated by imports.
She believes that the expansion of power infrastructure and increasing time constraints in people's daily lives are key drivers behind the surge in demand for home appliances.
Discussing future prospects, Ms. Monika expressed optimism about the market's growth trajectory.
"As lifestyles continue to change, the demand for smart home appliances will continue to rise. We are committed to introducing new and modern products for customers nationwide," she affirmed.
She, however, acknowledged that the company was navigating significant external challenges.
"Global inflation, dollar shortages, and the depreciation of the taka have disrupted the supply chain and increased production costs," she said.
Despite these hurdles, Jamuna remained focused on delivering quality products at affordable prices, she mentioned.
Responding to a query on the present policy support, the Group Director of Jamuna Electronics said there had been an infrastructural gap.
She identified inconsistent planning and an unsupportive tax regime as barriers to industrial growth.
Ms. Monika pointed out that the existing structure of VAT (value added tax), customs duties, and industrial taxes were hampering the progress in the electronics sector.
Keeping these in view, she suggested extended fiscal incentives in the upcoming national budget.
"We urge the government to extend the tax exemption period for at least 10-15 more years," she said.
Additionally, the Group Director of Jamuna Electronics recommended special incentives for producing energy-efficient home appliances to encourage sustainable manufacturing practices.
Ms. Monika also mentioned that research and innovation were at the centre of Jamuna's competitive edge.
"From day one, we have prioritised technological advancement. Our R&D team, comprising skilled engineers, ensures constant product improvement," she said.
The company's brand philosophy, 'Innovation for Smarter Life', reflects this commitment.
Responding to rising environmental concerns, Jamuna Electronics took steps to make its manufacturing processes greener, she said.
"Our products are made with 100 per cent silicone gel-free, food-grade materials and eco-friendly gas, making them some of the most energy-efficient in the market," she said.
She added that Jamuna was committed to minimising waste and emissions in line with international environmental standards. "Sustainability is no longer a choice-it's an obligation," she remarked.
According to Monika, consumer trust has been a cornerstone of Jamuna's rapid ascent.
"Customers know they can rely on us for high-quality electronics. As a result, after-sales complaints are minimal," she claimed. She added that the company established a countrywide network of service centres to ensure fast and efficient customer support.
Looking to the future, Ms. Monika articulated a clear vision of making Jamuna a global contender in electronics manufacturing while contributing meaningfully to Bangladesh's economy.
"Our goal is to provide the best quality services and innovative products, maintain ethical business practices, and create value for all stakeholders-both within and beyond Bangladesh," she said.
With an unwavering focus on innovation, sustainability, and customer satisfaction, Jamuna Electronics was poised to continue leading the charge in reshaping Bangladesh's electronics industry, she added.
© 2025 - All Rights with The Financial Express
