Enhancing this trend, Midland Bank designed credit cards to offer seamless digital payment experiences nationwide. One of the key benefits of MDB's Credit Cards is the Add Money Free feature, which allows users to transfer funds to Mobile Financial Services (MFS) without incurring extra charges.This is particularly beneficial in rural areas, where POS (Point-of-Sale) machines are scarce, but MFS transactions are widely accessible. While most other cards charge additional fees for this service, we ensure instant and cost-free transactions for immediate financial needs.
Keeping our customer's necessities in observance, we offer two variants of credit cards-Gold and Platinum-aimed to meet diverse financial needs. From free add money to MFS platforms, easy EMI conversions to exclusive discounts at selected merchants, instant cash withdrawal for urgent needs, flexible installmentpayment options, reward points on every purchase, redeemable for future savings, these cards are providing numerous benefits. To make our cards more accessible, we are streamlining the digital onboarding process, allowing customers to apply for a card from the comfort of their homes. Additionally, we are expanding our reach to urban professionals, including physicians, engineers, accountants, company secretaries, salaried employees, business owners as well as landlords, making it convenient for them to get hold of a credit card.
Expressively, to make this Ramadan and Eid-ul-Fitr more rewarding, we are offering exclusive benefits for our cardholders, ensuring greater savings and convenience. Our customers can enjoy a Buy One, Get One Free offer on Iftar and dinner deals, along with special discounts on jewelry and lifestyle products. There is a chance to get reward points on grocery shopping throughout Ramadan, helping you maximize your savings during increased household spending. Additionally, getting cashback at selected fashion retailers and reward points on every BDT 50 spent on retail purchases, will make your Eid shopping even more worthwhile. With heightened grocery shopping and gift purchases during this festive season, our tailored offers are designed to enhance customer convenience and make celebrations more pleasurable.
Sparkling at the Visa Leadership Conclave Bangladesh 2024, Midland Bank has been honored with the prestigious Excellence in Consumer Cards - Prepaid. This remarkable achievement highlights the bank's commitment to innovation and excellence in prepaid card services, ensuring seamless and secure financial solutions for customers. The recognition reinforces Midland Bank's position as a leader in the evolving digital payment landscape. Also, for customers who prefer debit cards, we offer Visa Debit Card with a range of convenient features, including nationwide ATM cash withdrawals, contactlesspaymentcapability, and EMV chip and PIN protectionforenhanced security, ensuring safe and seamless transactions. Ideal for travelers, the MDB Prepaid Card is available in both BDT and USD, offering dual-currencyusage for seamless local and international transactions. It is reloadable at any of our branch or online and comes with no issuance fee, along with the flexibility of full cash withdrawal worldwide, ensuring convenience wherever you go. Our midland online App is uniquely designed to integrate all major MFS providers, setting it apart from other banking apps. Our goal is to create a smooth, convenient, and secure digital banking experience for our customers.
Credit cards are a financial tool, not a luxury, and when used responsibly, they offerflexibility in managing expenses, allowing customers to meet their needs without unnecessary financialstrain. At Midland Bank, we are dedicated to driving digital transformation and promoting financial inclusion for all. Our initiatives focus on fostering a smarter, cashless, and financially empowered society, ensuring that individuals can seamlessly adapt to the evolving digital economy.
The writer is Vice President (Head of Cards), Midland Bank PLC. [For further contact: rashadul.anwar@midlandbankbd.net]