Bangladesh Cricket Board (BCB) and Coca-Cola Bangladesh on Sunday announced the renewal of their partnership, reaffirming a shared commitment to supporting cricket and strengthening engagement with fans across the country, reports BSS.
Through this renewed collaboration, Coca-Cola Bangladesh extends its partnership for two years as the Official Beverage and Drinking Partner of Bangladesh cricket, reinforcing its long-standing association with one of the nation's most popular sports.
As the official Beverage Partner, Coca-Cola will provide refreshment support to players, staff, and fans during all matches and events. The partnership aims to support the continued growth and development of cricket in Bangladesh while creating meaningful experiences for fans across the country.
Previously, in 2024, Coca-Cola had extended its support to the entire cricket ecosystem by becoming the Official Beverage Partner for all formats and categories, including the Men's Team, Women's Team, and U-19 teams, for two years, which ended earlier this year.
Moin Ullah Chowdhury, managing director of Coca-Cola Bangladesh, said, "Cricket has a unique ability to bring people together and inspire communities across Bangladesh."
"We are delighted to renew our partnership with the Bangladesh Cricket Board and continue supporting the sport that millions of Bangladeshis passionately follow and celebrate," he added.
Masuduzzaman, chairman, marketing & commercial, BCB, also spoke on the occasion, saying, "We are pleased to welcome Coca-Cola Bangladesh back as a partner."
"Their continued support will help us further strengthen fan engagement initiatives and contribute to the continued advancement of cricket in Bangladesh," he said.
Coca-Cola Bangladesh extends partnership with BCB
FE Team | Published: June 28, 2026 23:16:49
Coca-Cola Bangladesh extends partnership with BCB
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