Daraz, the Official E-commerce Platform of the 19th Asian Games Hangzhou, will bring together a group of aspiring female cricket athletes from Bangladesh, Sri Lanka and Nepal to the world-class sporting event. The initiative will see the budding athletes attending the Asian Games to watch the women's cricket matches in-person, says a statement.
Daraz aims to empower the next generation of South Asia female youth athletes by providing them with this opportunity to watch the women's cricket played at an international level. The athletes will have the chance to learn up close from the world's best, enhancing their skills and gaining invaluable experiences.
Nuzhat Sabah Firdaus, 23-year-old local academy cricket player from Bangladesh, expressed her gratitude and excitement about this unique opportunity.
Daraz Regional Chief Marketing Officer, Cheryl Ang shares, "Daraz has always remained steadfast in its mission to uplift communities, and this initiative holds a special place in my heart. It underscores our enduring commitment to empowering underserved communities - and female athletes are one of them. We believe that through initiatives like these, we can bring about positive change, one step at a time.".
As part of the Alibaba International Digital Commerce Group, Daraz is dedicated to supporting sports and cultural initiatives.