ICC inks five-year deal with Bira 91

NEW DELHI, Nov 28 (IANS): The International Cricket Council (ICC) announced on Wednesday a major five-year deal with Bira 91, one of the leading global beer brands, as the official sponsor of ICC global tournaments including the cricket World Cup, T20 World Cup, World Test Championship, U19 World Cup and the Women's Championship.

As an official partner, Bira 91 will integrate the partnership across broadcast and digital platforms, and in-venue activations at all ICC events through their range of products, an ICC statement read.