The highest bids for the two most lucrative categories - TV and digital - in the IPL rights e-auction for the next cycle [2023-27] have been identified.
The biggest bid for TV rights for the Indian subcontinent [Package A] is US$ 7.37 million approx per match, and digital rights for the Indian subcontinent [Package B] attracted a highest bid of US$ 6.15 million approx, reports ESPNcricinfo.
Both Packages A and B were bid for simultaneously in an e-auction that started on Sunday and spilt over to the second day, on Monday. On the first day, the highest closing bid for Package A had been US$ 7.37 million approx, while Package B was parked at US$ 6.15 million approx.
The combined value of US$ 13.5 million approx has put the IPL in the highest bracket in all sports - alongside the NFL and the English Premier League - in terms of per-match value.
The biggest bid for the IPL's TV rights was 17.3 per cent higher than the base price of US$ 6.3 million approx the IPL had set for Package A. The corresponding number for digital rights saw a massive jump of 45.4 per cent over the base price of US$ 4.2 million approx. The combined figure is also 94.5 per cent higher than the US$ 8.47 million approx at the time, which was the per-match value in the previous IPL rights deal for 2018-22.
For 74 matches in each season, the TV rights package for five years is worth US$ 2.72 billion approx. Combined with the digital rights, US$ 2.27 billion approx, the overall number of US$ 5 billion approx is 2.39 times or 139 per cent higher than the worth of the IPL rights in the previous cycle for US$ 2.55 billion approx at the time.
The names of the winners have not been disclosed yet by the IPL authorities as the e-auction is still in progress.
According to the rules, the IPL will give the Package A winner automatic rights to compete for Package B by locking horns with the highest bidder in the digital-rights category.
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