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Saudi Arabia spending big for a place on the gaming map

May 25, 2024 00:00:00


TOKYO, May 24 (AFP): Saudi Arabia is moving aggressively with its investments in more gaming companies, the Canadian industry veteran steering the kingdom's push to become a global hub for the sector told AFP Friday.

The kingdom has already been spending heavily with a $38-billion push into gaming under Crown Prince Mohammed bin Salman's Vision 2030 programme, part of a plan to diversify the economy away from oil.

Campaigners say the gaming push -- accompanied by similar drives in football and other areas -- belies a dire rights record where dissidents are imprisoned and executions are common.

"We don't pause. We don't do neutral," Savvy Games CEO Brian Ward said in a joint interview in Japan with Prince Faisal bin Bandar bin Sultan Al Saud, chair of the Saudi eSports Federation.

"It's a good time to be in the market, looking for good teams in studios," said Ward, a former executive at "Call of Duty" maker Activision Blizzard, Electronic Arts and Microsoft.

Prince Mohammed had been due to visit Japan this week but cancelled the trip on Monday when his father, the ageing monarch King Salman, suffered a lung infection.

Saudi Arabia's Public Investment Fund (PIF) has bought stakes in "Resident Evil" maker Capcom and Japanese giant Nintendo, as well as in Activision Blizzard and Electronic Arts.

Savvy, a PIF subsidiary, in 2022 bought a $1.1-billion stake in Sweden's Embracer in 2022 and bought Scopely, the US mobile games company behind "Monopoly Go!", for $4.9 billion last year.

"There's a lot we want to do to get it done and to reach our targets at 2030," said Prince Faisal, who is also Savvy vice-chairman.

"But we also want to make sure that we are taking the time to study things, to look at things. And make sure we're making the right steps and not just throwing cash out there to see what hits," he said.

In eSports, Savvy also bought tournament organiser ESL Gaming and the platform FaceIt. Riyadh will also host the eSports World Cup in July and August, when 2,500 gamers will battle for $60 million in prize money.

Prince Faisal, who credits video games for giving him insights into real-life history, said the tournament would help put Saudi Arabia on the global gaming map.


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