World Cup was one of most watched global sporting events: ICC

FE Team | Published: August 07, 2019 23:39:33

DUBAI, Aug 07 (PTI): The ICC in Wednesday released the digital content numbers with various platforms delivering cumulative 3.5 billion views with a further 1 billion from digital clips licensees making it one of the most watched global sporting events.
The event also saw record numbers on Twitter and Instagram with a number of videos reaching more than 3 million views.
The official ICC YouTube channel saw 2.3 billion minutes of tournament content viewed. Whilst on facebook, there were over 1.2 billion minutes of content watched, over 10 billion impressions and over 68 million engagements. ICC Chief Executive Manu Sawhney said:"The growth in consumption along with these record-breaking numbers demonstrate the power of cricket to bring together an enormous global audience as well as the increasing appetite of fans to engage with more than just match day content."
"The ICC's focus on fan engagement, both in terms of deepening existing fan interaction with the sport and bringing new fans to the game has been driven by data and analytics."
The most watched video on ICC's twitter page was one of India captain Virat Kohli requesting Indian fans to show more respect to Australia batsman Steve Smith, an incident captured during a break between overs.