Adidas shares slide record 17pc
July 31, 2026 00:00:00
Adidas investors punished the German sportswear maker's profit miss on Thursday, dragging its shares down a record 17 per cent despite the company lifting its annual sales outlook on demand for its retro apparel and a soccer World Cup boost, reports Reuters.
Adidas' operating profit in the quarter undershot analyst estimates, as it spent 30 per cent more on marketing than in the same period the previous year due to campaigns related to the FIFA tournament that finished in July.
