Officials of Artisan and Unilever International The Unilever International, a leading global FMCG company, has appointed local brand 'Artisan' as the authorised importer and master distributor for the company's extensive range of products.
Artisan, a lifestyle retail chains in Bangladesh, gained charge of distribution, logistics, and marketing efforts for the FMCG company in Bangladesh.
Unilever International is a global business unit of Unilever PLC, created in 2012 and is responsible for the management of various third-party export operations run by the multi-national organisation.
Through this connection, Unilever Interna-tional aims to bolster its market presence in Bangladesh, while Artisan could gain access to an exclusive portfolio of premium products to tap into the proliferating upgrading demand of consumers across the nation, says a press release.
"This partnership is the stepping stone to building a sustainable long-term relationship and consolidating the Bangladesh market for more premium product penetration" said Soykot Chowdhury, Business Development Manager, Unilever International.
Ali Ahammad Rasel, Managing Director of Artisan, said his company is honoured to be appointed as the authorised importer and master distributor for Unilever International in Bangladesh.
Mohammad Kamrul Hasan Emu, Chief Executive Officer of Artisan, said that his company's unwavering commitment to excellence and their deep understanding of the Bangladeshi market make them an ideal partner for Unilever International.
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