Asian Paints launched 'Colour Next-2023' at an event in Dhaka recently. Sireesh Rao, regional head, Asian Paints Global, was present as the chief guest. Budhaditya Mukherjee, country head, Asian Paints Bangladesh, and other officials from the company were also present. Asia's second largest paint manufacturer Asian Paints has revealed the 'Colour of the Year' for 2023 in Bangladesh through a comprehensive forecast report and launched 'Colour Next-2023' at an event, says a press release.
Sireesh Rao, regional head, Asian Paints Global, was present as the chief guest at the event. Budhaditya Mukherjee, country head, Asian Paints Bangladesh, and other officials from the company were present.
Bangladeshi architects, interior designers, and other dignitaries attended the event.
The Colour Next is a colour & materials intelligence forecasting process where Asian Paints works with architects, interior designers, artists, sociologists, and other prominent cultural commentators from across the subcontinent who help Asian Paints identify the changing cultural and social landscapes within the subcontinent and thus identify contemporary trends.
Mariesha Rego Dsouza from Asian Paints mentioned that Colour Next is the creative expression of human emotions.
She announced this year's four colour trends: Gothlicious which explores the intensity of pristine and overwhelming colours; Shroom represents reminiscent of the quiet strength and tenacity of natural elements in all their strangeness and familiarity; Edge of the Forest reflects our need for sustainability, wonder and hope; and Sleep Sense specially curated for a sense of calm and stillness.
The trends address sociocultural topics ranging from how we express ourselves to a newfound urgency for wellness and forming deeper connections with others and the world around us. As a culmination of the event 'Silver Escapade' was announced as Colour of the Year 2023.
Sireesh Rao, regional head, Asian Paints Global, said, "Asian Paints singularly stands for 'making living spaces beautiful' for our customers. We are committed to constantly redefining our trends with world-class solutions and inspiring our consumers to realise their dreams. The Colour Next-2023 Materials and Intelligence Report shows the process where you can understand the trends emerging in the current social and cultural space. With Colour Next-2023, we strive to address the ongoing changes in colour selection and present a positive, trendy, and vibrant colour palette to our customers."
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