Beximco announces launch of first DTH company

Beximco Group, a leading Bangladeshi industrial conglomerate Tuesday announced a joint venture with Russian investment and industry holding giant GS Group to launch Bangladesh’s first DTH (Direct to Home) company for TV viewers in the country. The newly formed joint venture – Beximco Communications Limited – will come with integrating technological support from GS Group. The DTH technology enables a broadcasting company to directly beam the signal to TV set through a receiver that is installed in the house of a subscriber obviating the need for a separate cable connection. The commercial launch of the DTH platform is scheduled by the end of 2014 and it aims to net 300,000 subscribers during 2015. The company plans to rope in additional 400,000 subscribers annually. The joint venture will concentrate its activity on the mass segment by offering its customers TV packages with local as well as leading international channels. “Presently, Bangladesh does not have any legal DTH operator. The viewers have the only choice between few cable operators and a terrestrial television channel,” said Salman F Rahman, Vice Chairman of Beximco Group, according to a statement issued by Beximco Group.