bKash, country's Best & Most Loved Brand for 5th consecutive year

FE Team | Published: December 24, 2023 22:40:27

High officials of biKash seen at an award-giving ceremony at a city hotel on Saturday

bKash was adjudged the country's 'Best Brand' for the 5th consecutive year in a consumer survey conducted by Bangladesh Brand Forum (BBF).
Following the success of 2019 to 2022, the country's largest mobile financial services (MFS) provider, bKash, retains its position among the top 15 brands in the country, a statement said.
At the same time, bKash has been selected as the 'Most Loved Brand' in the MFS category for the 7th time in a row.
This recognition reflects that bKash has been facilitating freedom and empowerment in daily transactions of millions for over 12 years and fostering financial inclusion as a whole.
BBF, in association with The Daily Star, organised the 15th edition of the Best Brand Award at a five-star hotel on Saturday.
BBF in partnership with nSearch Ltd. a research organisation, conducted a study, took 10,000 interviews of customers living in both urban and rural areas.
From bKash, Kamal Quadir, Chief Executive Officer, Mir Nawbut Ali, Chief Marketing Officer, Mohammad Azmal Huda, Chief Product & Technology Officer, Ferdous Yusuf, Chief Human Resources Officer, Mahfuz Sadique, Chief Communications Officer, Ahmed Ashique Hussain Chief Risk Officer, Ashraf-Ull-Bari, Head of Brand and other dignitaries' were present at the event.
BBF has been organising the 'Best Brand Award' for the last one and a half decades to motivate brands to achieve customer satisfaction. In total, 56 awards were presented at the programme.