BRAC Bank Limited celebrated the fifth anniversary of the country's first 360-degree dedicated banking proposition for women -- 'TARA', says a press release.
TARA has changed the women's banking landscape in Bangladesh thanks to its customer-centric proposition that added value to women. TARA puts women in the driving seat of their finances, business, career and dreams.
It has emerged as a reliable partner in the progress of more than 150 thousand women helping them realise their potential.
Be corporate professional, business owner, homemaker, student, or senior citizen, TARA has a solution for women from all strata of society, the press release added.
TARA is packed with a savings account with a higher interest rate, a current account for women entrepreneurs, credit cards, business loan, home loan, personal loan with preferential rates, discounted processing fees, etc.
Selim RF Hussain, managing director and CEO, BRAC Bank, said, "In Bangladesh, TARA has now become a part of women's lives. It has changed the way women do banking, manage their finances, and achieve goals in life. TARA guides women to plan their finances better, achieve economic freedom and reach the goals that they set for themselves."
"TARA is not merely a banking proposition. It is a solution to realise the potential of every woman. More importantly, it has been able to play an enabling role in women's empowerment. We thank our valued customers for being with us in this journey of financial inclusion and financial independence," he added.
TARA's capacity-building initiatives, such as Uddokta 101 and Babson College-FMO skill development programme, helped women realise their entrepreneurial dream.
Best Bank for Women Entrepreneurs from Global SME Finance Forum, Women's Market Champion Engagement Award & Access to Finance Champion from Financial Alliance for Women, and Financial Times-IFC commendation for women empowerment and financial inclusion - are a few of the international accolades that have taken TARA to newer height, adds the release.