Daraz becomes most beloved e-commerce brand in BD

FE Team | Published: December 24, 2023 22:40:46

High officials of Daraz seen at an award-giving ceremony at a city hotel on Saturday.

Daraz, the country's largest online marketplace, was recognised as Bangladesh's No. 1 E-commerce Brand, said a press release.
From being the 12th most-loved brand last year, the company rose to be the 7th most-loved brand, overall in 2023, across all industries.
Daraz was recognised as the most-loved brand in the e-commerce category for the third consecutive year at the 15th edition of the Best Brand Award held at a city hotel on Saturday.
Bangladesh Brand Forum has been recognising the exceptional contributions of brands to the Bangladeshi market since 2008. This year, the esteemed award programme acknowledged 15 overall top brands in the country through a direct consumer survey of 10,000 customers across the country, highlighting their significant impact and excellence in the diverse landscape of Bangladesh's market.
Syed Mostahidal Hoq, managing director of Daraz, said "Over the past 9 years, Daraz has consistently been striving to build a trustworthy image in an industry prone to trust issues. At the heart of this is our uncompromising attitude toward driving the best value for the buyers, sellers, and all other partners. We are extremely elated to receive this recognition which will further inspire us to continue our mission to connect sellers and buyers of all walks from every corner in Bangladesh by bringing groundbreaking innovations and value additions."
Chief Marketing Officer of Daraz Bangladesh Talat Rahim said: "This award inspires Daraz to go above and beyond to make the shopping journey not only entertaining for all but also revolutionising the e-commerce train in the upcoming days."
Starting its journey in 2014 and fully owned by Alibaba since 2018, Daraz achieved remarkable order growth in the last 9 years. The platform currently offers an assortment of 15 Million+ products for customers to choose from.