Discussion on ‘Digital Marketing - CS Profession’

The Institute of Chartered Secretaries of Bangladesh (ICSB) organized a discussion session titled "Digital Marketing - CS Profession" on Saturday on virtual platform.

Mr. A.H.M Shafiquzzaman, Council Member of ICSB and Additional Secretary, Ministry of Commerce, Government of the People's Republic of Bangladesh graced the occasion as the Chief Guest. Mr. Muzaffar Ahmed FCMA, FCS President of the Institute chaired the session and delivered the welcome speech, said a statement.

The keynote paper on the subject was presented by Mr. Nayeem Ahmed, Brand In-Charge, Multiply Digital. Mr Md. Selim Reza LL.B., FCA, FCS, Vice President of ICSB and Partner, ARTISAN, Chartered Accountants and Mr. Md. Azizur Rahman FCS, Council Member and Head of Public Affairs & Company Secretary of British American Tobacco Company Limited, Bangladesh were the Official Discussants.

The discussion session was opened by Mr. Md. Shafiqul Alam.

Mr. Muzaffar Ahmed FCMA, FCS, President of the Institute, delivered the welcome speech, and thanked everyone for joining the programme. He said that through this kind of discussion session, members of the Institute have been enormously benefited with the updated knowledge on contemporary professional, marketing, and business issues and emphasized on the need to develop in conformity to our national and international requirements.

The keynote paper presenter Mr. Nayeem Ahmed elaborated on various aspects of digital marketing. He spoke on different facts and justification of digital marketing of CS Profession in the current online world. He also discussed the importance of websites for traffic generation, artificial intelligence (AI) powered chat-bots, search engine optimization (SEO), e-newsletter, and the process of making attractive contents and videos. He also emphasized making a strong digital presence which ultimately helps institutions to grow.

During discussion, Mr. Md. Selim Reza LL.B., FCA, FCS emphasized on the need to go beyond traditional business promotion, and elaborately discussed on the necessities as well as on the ways and means of digital marketing.

While beginning his part of discussion, Mr. Md. Azizur Rahman FCS thanked Mr. Nayeem Ahmed for his enlightening presentation. He discussed the 13 points which were presented by the keynote speaker in his presentation. He eloquently highlighted on the merits and demerits of online classes and emphasized on the need to continue it after the pandemic. He also stressed on making available diverse e-materials and on digitizing the admission system. He suggested to accumulate the digital marketing recommendations of all participants and implement those to move ICSB forward.

The discussion session was followed by an interactive question and answer session, where the keynote speaker and the chief guest answered various questions of the participants.

Mr. Muzaffar Ahmed FCMA, FCS, Session Chairman thanked Mr. A.H.M Shafiquzzaman, Additional Secretary, Ministry of Commerce for taking the initiative to organize this discussion session. He mentioned that it was really a good discussion session which would be helpful for the advancement of this profession. He assured everybody that the recommendations would be compiled and incorporated in the development plan gradually to improve the institute digitally.

The Chief Guest Mr. A.H.M Shafiquzzaman thanked the Institute for organizing such an important event on Digital Marketing of the CS Profession. While delivering his speech, he highlighted that Bangladesh is doing well in fighting against the COVID-19 threat. The Government of Bangladesh is laying its topmost priority on the health sector and is highly committed to safeguarding people's lives. He mentioned that Bangladesh is now getting the benefit of it's concept of "Digital Bangladesh", that was conceived in 2008. He also responded to some of the relevant questions raised by the participants. Finally, he summed up by stressing that to be connected globally and to become global citizens, we need to adopt keep pace with modern digital technologies and concepts.