'Fido Dido', 'Think Fresh' launched

Two campaigns -Fido Dido and Think Fresh- were launched recently. With Fido's cool comeback, 7UP isn't just stirring nostalgia among its fans who long associate the brand with Fido's positive outlook towards life, but also encourages people to 'Think Fresh' in a new campaign. He will be reiterating the brand's new proposition through a TVC in his trademark quirky, fun manner.Thenew TVC portrays how all that one needs to do is to take a moment to 'Think Fresh' and stay cool while reconnecting with people and things that really matter. Sharing his views on the launch, Khurshid Irfan Chowdhury, Managing Director & CEO, Transcom Beverages Ltd, said, "7up is the biggest and most loved CSD brand in Bangladesh and 7Up won the best brand of the year 10th year in a row by Bangladesh Brand Forum. Today, 7UP is thrilled to bring the most loved character, Fido Dido to Bangladesh, not only for fun but also urging them to Think Fresh reiterating that even the most complicated situations in life can be easily dealt with if one adds freshness and optimism into the mix." — Statement