Rajesh Malliya Raihan M Chowdhury and Mohammad Ali
Doreen is all set to start full- fledged operation in the hospitality division with the opening of its new luxury hotel the "Four Points by Sheraton Dhaka Gulshan" in the city within this year aiming to be a market leader in the local hospitality industry, officials said.
"With our uncomplicated and honest services and state of the art product, it is a matter of time before the people of Dhaka will know the Four Points by Sheraton as the leader in the local market," Rajesh Malliya, the GM of the first Four Points by Sheraton Dhaka, told the FE in an interview recently.
One of the distinctive features of the Four Points by Sheraton Dhaka Gulshan will be mixed-usage presence of both hotel rooms and commercial offices together, he said, adding that operation of business hotel with such intertwining facilities is also first of its kind in Bangladesh.
Doreen Hotels and Resorts Limited, a sister concern of Doreen Group, are the owners of the hotel project while the USA-based global hotel corporation Starwood Hotels and Resorts Worldwide, Inc will be managing the operations. This would be Starwood's second upcoming brand in Dhaka after the Westin.
Four Points by Sheraton is one of nine brands of Starwood portfolio, Mr. Malliya said, adding that the "Four Points by Sheraton, had evolved from the Sheraton brand, is designed basically to render select services to the customers" living the brand tag line- GREAT HOTELS. GREAT RATES. FOURPOINTS.COM.
The hotel will have a total of 149 deluxe rooms and suites between two separate properties located at Gulshan-2, the posh area in the city.
Currently, hotel operation has commenced with the Suites facility that include 30 premium suites, The Eatery (all day dining), The Panash (first open air rooftop garden terrace serving Pan-Asian fine cuisine) and also having facilities of meeting room, fitness center, rooftop pool, sauna and steam room.
At the Four Points by Sheraton Tower, construction of which is likely to be completed by September this year, there will be 119 deluxe guest rooms, Wrapped Cafe, banquet and conference area, All-Day Dining facility and, rooftop speciality eating facility and sky bar with infinity swimming pool. The tower will also hold mixed-use commercial office spaces with the tower that includes an international bank.
It also has state-of-the-art fire protection and life safety systems with two-storied basement parking facility.
Comparing the five-star hotel with the Sheraton brand, Mr. Malliya said, "Four Points by Sheraton is an off spring of Sheraton, which is an up-scale brand, while Four Points by Sheraton is a select service brand."
"Four Points by Sheraton is one of the fastest growing brands across the world."
"We are trying to target those clients, who like to have luxuries and services at low cost during their business trip," he said.
Elaborating the hotel services, he mentioned that the services are designed to give maximum personalization making them feel really valued without out being too intrusive. This allows the guests to be in total control of their space and reach their potential whilst they stay at Four Points.
Starting his career with Starwood in 2005 in India, Mr Malliya recently moved to Bangladesh (first international assignment) in January this year to take up this enduring offer.
Starwood already has 1,200 hotels across the world with nine different brands including St. Regis Luxury Collections, W, Westin, Sheraton, Le Meridian, Four Points, Aloft and the Elements.
"I personally think that Bangladesh is a superb market for the hospitality industry; a lot of investment and developments are taking place in the city" he added.
raihanmchowdhury@gmail.com
md.ali.du@gmail.com
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