Health and well-being marketing fest 2.0 held

The "ACI Nutrilife Presents Health and Well-being Marketing Fest 2.0" organised by Brand Practitioners Bangladesh was held in the city recently, says a press release.

The event brought together top executives, physicians, nutritionists, brand professionals, and marketers from across the healthcare, nutrition, pharmaceutical, hygiene, and wellness sectors.

This year's theme was "Building Brands that Heal, Harness & Harmonize," with discussions centering around how brands are not just about products but can become forces for fostering empathy and well-being in society.

The fest featured nine in-depth sessions with participation from 29 distinguished speakers. Topics covered included healthcare branding, building consumer trust, preventive care strategies, digital health technologies, and awareness-driven marketing. The second edition of CMO Bangladesh magazine was also unveiled at the event, showcasing the latest innovations in marketing thought and the journeys of ten leading marketing professionals.

Faria Yasmin, Chief Business Officer of ACI Nutrilife, said: "Raising awareness about health and nutrition is at the heart of our brand's mission. Events like this create a foundation for lasting, positive change in society."

Mirza Muhammad Ileush, Founder and Managing Director of Brand Practitioners Bangladesh, reflected, "Healthcare branding is not just about communication; it is a pathway to influence lives. I sincerely thank all the sponsors, partners, speakers, and participants who joined us on this journey toward making health brands more human-centered and sustainable."