HONG KONG, May 15 (Reuters): Huawei is revamping its retail strategy and aggressively opening flagship stores in China, with some just a stone's throw away from Apple shops, as it seeks to retake the premium electronics throne in the world's biggest smartphone market.
Situated directly across from Apple's Shanghai flagship store, Huawei's recently renovated shop spans three floors of a famous heritage architecture building in the financial hub's busy shopping district and includes a coffee shop and a gym.
Huawei opened four such stores in major Chinese cities between December and February, an aggressive marketing blitz by a company that had largely relied on licensed distributors and is rebounding from US sanctions imposed in 2019 that had crippled its smartphone business for four years until it could source domestic replacement parts.
Huawei flagship store surge in China signals showdown with Apple
FE Team | Published: May 15, 2024 22:11:42
Huawei flagship store surge in China signals showdown with Apple
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