TOKYO, June 22 (AFP): When YouTuber Hannah Price set out to compare Japanese and Australian sunscreen, she wasn't expecting her deep dive into the subject to rack up over two million views.
The huge number of people poring over Price's video shows the growing interest in skincare products from Japan, much like the K-beauty phenomenon from South Korea. It includes sun protection, increasingly recognised as a daily essential by influencers who want to shield their skin from ageing and enthuse about the lightweight texture of Japanese brands.
Japan's high-tech sunscreens tap into skincare craze
FE Team | Published: June 22, 2025 22:19:53
Japan's high-tech sunscreens tap into skincare craze
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