LankaBangla Finance PLC on Wednesday announced its collaboration with Mastercard and PriyoShop, an on-demand B2B marketplace, to introduce a co-branded Titanium credit card for CMSMEs.
The new card will reduce merchants' reliance on cash, provide them additional benefits, and help them build a digital footprint to easily access formal financial services, says a press release.
The LankaBangla Priyo-Shop Co-Branded Titanium Mastercard credit card will enable over 5,000 merchants on the PriyoShop platform to seamlessly process digital payments through the PriyoShop platform and POS terminals, with additional merchants gaining access in subsequent phases.
Humaira Azam, Mana-ging Director, LankaBangla Finance PLC., said, "At LankaBangla Finance PLC, we are committed to empowering small and medium enterprises. Our collaboration with Mastercard and PriyoShop to launch this co-branded credit card marks a significant step in providing CMSMEs with the financial tools they need to grow and thrive."
Asikul Alam Khan, CEO of PriyoShop, shared his optimism, saying, "PriyoShop's ambition is to empower 1 million MSMEs by streamlining their supply chains and advancing financial inclusion to enhance their financial capabilities. I firmly believe this card will play an integral role in our retailers' financials and payment experiences."
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