Mahindra Comviva begins marketing of new services

Mohammad Ali | Published: February 05, 2015 00:00:00 | Updated: November 30, 2024 06:01:00

Indian mobility solutions provider Mahindra Comviva has started marketing its new services that will enable the telecom operators to identify requirements of individual cellphone users and accordingly send only need-based SMS to them in Bangladesh.
The solutions, officials said, will significantly reduce the number of unnecessary short message service (SMS) offers that now-a-days causes irritation to the customers.
"It will also help the telecom operators to cut their cost and augment profit," Amit Sanyal, Assistant VP and Joint Head of Consumer Value Solutions at Mahindra Comviva, told a group of journalists at a city hotel Monday.
"We have already presented our solutions to the major telecom operators in the country and contract of delivery of the services to one of the operators is almost at the final stage," Mr Sanyal said.
The present structure, through which the customer-customer and operator-customer SMS are being delivered, is also partially supported by Mahindra Comviva, he said. Â
"The new service will basically intelligently analyze customers' behavior and requirements and then send SMS of only those offers that are expected and needed for them," the official said.
"Our Customer Value Management offerings will support the operators in achieving customer retention and improved customer service goals," he continued.
The solutions will also promote spend on network, extend subscribers' life on the network by offering services that bring greater convenience and deliver timely and relevant promotions, he said.
Elaborating the services, Mr Sanyal said that under its Customer Value Management offerings, the company introduced its three types of services such as Revenue Plus, Dynamic Pricing solutions and mCare app.
'Revenue Plus' is an analytics-driven and multi-channel contextual marketing platform targeted at the operators, he said adding that the solution is expected to help them boost their top line growth through customer engagement and retention.
It also automates the decision making process and increases operational efficiency by significantly reducing the time taken to launch a marketing campaign, he said.
While the 'Dynamic Pricing' processes network utilisation data and models price and consumer demand to offer tariffs that encourage usage in specific cells at specific times, said the official of Mahindra Comviva that is in Bangladesh for about seven years.
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