High officials of Nagad seen at an award-giving ceremony at a city hotel on Saturday. Nagad, the country's leading mobile financial service provider, has been identified as the Most Emerging Brand of Bangladesh for an unprecedented rise in the brand equity index for three years in a row.
This recognition was made in the 15th edition of the Best Brand Award 2023 held at a five-star hotel in Dhaka on Saturday.
Nagad's Chief Marketing Officer Sadat Adnan Ahmad, Chief Commercial Officer Md Shihab Uddin Chowdhury and other top officials received the prestigious award.
Bangladesh Brand Forum in partnership with nSearch Ltd. conducted a study on 10,000 customers living in both urban and rural areas, and found Nagad as the most Emerging Brand of Bangladesh.
Founder and Managing Director of Nagad, Tanvir A Mishuk saw this recognition as a reflection of customer love.
"We believe we can achieve that by contributing to the socio-economic development of our country, and that's exactly what we've been striving for over the past four years, culminating adoration of over 8.5 crore customers," Tanvir said.
Besides, Nagad has recently achieved success in digital marketing and various other domains.
Tanvir A Mishuk expressed, "These awards stand as evidence of our team's hard work and dedication. Simultaneously, we're actively elevating our customer engagement on digital platforms."
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