PRAN-RFL’s ‘Eid for All’ campaign for underprivileged children

PRAN-RFL Group, a leading business conglomerate, has launched an 'Eid for All' campaign for underprivileged children on the occasion of Eid-ul-Fitr.

The aim of the campaign is to bring joy and happiness to underprivileged children during Eid by providing clothing and food, says a press release.

PRAN-RFL Group an-nounced the campaign at a press conference held at the head office of the company at the capital's Badda on Wednesday.

As part of the initiative, PRAN-RFL group will set aside a portion of the sales of its some brands such as PRAN's spice, fruit drink, milk, sauce, chinigura rice, puffed rice and RFL's houseware and footwear products.

Additionally, the group will give a fund from each transaction at its renowned retail chain shops-Daily Shopping, Best Buy, Tasty Treat and Mithai. The combined amount will be utilised to purchase Eid clothes and food for the underprivileged children.

Thrive International, an international NGO dedicated to working with underprivileged children in Bangladesh, is collaborating with PRAN-RFL to support the campaign. PRAN-RFL will provide the Eid clothing and food to orphanages and schools for underprivileged children operated by the Thrive International.

Eleash Mridha, Managing Director of PRAN Group, said, "As part of our corporate social responsibility, we have taken the initiative to spread happiness to underprivileged children during Eid. We have engaged our customers to encourage us."

R N Paul, Managing Director of RFL Group, said, "We have been taking various initiatives throughout the year to bring smiles to the faces of the poor people of our society. Through this, consumers along with PRAN-RFL can associate themselves with this noble initiative."