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Prime Bank to provide support to Covid-19 affected customers

The bank's MD says on 25th anniversary


FE REPORT | April 20, 2020 00:00:00


Prime Bank Limited (PBL) has committed to provide financial support to its customers, who are facing losses caused by the coronavirus outbreak, the bank's top executive has said.

"We'll provide supports to our clients using customer solutions after assessing their losses," Rahel Ahmed, managing director (MD) and chief executive officer (CEO) of the PBL disclosed while replying to a query at an online press meet on Sunday to mark its 25th anniversary.

The Prime Bank is now trying to establish connection with its clients' particularly small and medium enterprises for assessing their losses, the senior banker explained.

"We're also taking preparations to implement the government-announced stimulus package in line with the Bangladesh Bank (BB)'s circulars," Mr. Ahmed noted.

The government has already announced a financial package of around Tk 960 billion to face corona's impact on the economy.

The leading private commercial bank (PCB) has also reiterated its commitments to introduce more innovative products by the end of this calendar year for ensuring better services to its customers using modern technologies.

The Prime Bank is now working to launch women entrepreneurship development scheme and agent banking to bring more un-banked people into the banking network through scaling up the financial inclusion initiative across the country.

"We want to include more women in the financial inclusion programme through launching our new scheme shortly," the CEO said while replying to another query.

He also said the Prime Bank is also working to introduce a non-traditional agent banking model in Bangladesh.

"Digital innovation and improvement through continuous change in process and proposition will be forefront of our customer focused approach. At the height of rapid deployment of digital solutions, we will continue to harness our technology infrastructure with the latest foolproof solutions to safeguard our systems," the CEO added.

He also said: "We gratefully acknowledge the trust of our valued customers and shareholders and contribution of our employees that shape the bank what it is today. Prime Bank will continue to break new grounds blending its innovative solutions with the power of employees' dedication who care for the customers."

The PBL started operation on April 17, 1995 as a PCB. Over the years, the Prime Bank has emerged as the leading private commercial bank in Bangladesh in terms of efficiency, capital adequacy, asset quality, sound management and profitability having strong liquidity, according to the bank high ups.

On the other hand, the PBL Chairman Azam J Chowdhury in his statement on this occasion said Prime Bank has already made its distinctive mark in the country's banking arena through world class products and services, consistent financial results, good governance, compliance, transparency and accountability.

"As Bangladesh starts journey to graduate into middle income country, Prime Bank aspires to contribute to the government's development journey through inclusive banking and entrepreneurship development," Mr. Chowdhury noted.

He also said the bank sets sight to become the best Bangladeshi Bank scaling up its corporate, SME and consumer banking business across the country and through significant investment in people and technology.

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