Samsung Electronics buys British AI tech startup

SEOUL, July 18 (AFP): Samsung Electronics has bought a British startup that develops advanced AI technology, the South Korean tech giant said Thursday, as demand for its high-end chips used in artificial intelligence hardware surges.

Oxford Semantic Technologies specialises in knowledge graph technology-a more advanced way of storing complex information in a web-Samsung said in a statement.

It added that it expected to use the technology "not only in mobile devices but also in a wide range of products, including TVs and home appliances, in the future".

Samsung did not disclose the value of the deal.

From generative capabilities such as writing texts from brief instructions to simultaneous translation of phone conversations, tech titans are in a frantic race to more fully deploy AI technology in smartphones and other consumer products.

The purchase of Oxford Semantic marks the latest move by Samsung to strengthen its AI offerings.