Under the DouRun offer, customers will get a chance to win their purchased TV absolutely free.
Apart from that, customers purchasing TV, refrigerator, washing machine and microwave oven will get a Free Fan Jersey along with ensured discounts.
Managing Director and CEO of Singer Bangladesh MHM Fairoz formally announced the launch of the campaign recently. Sales Director Kazi Rafiqul Islam, Marketing Director Shabbir Hossain and leaders of the sales and marketing team attended the launching event.
In the precursor to launching the DouRun campaign, Singer created hype and consumer engagement on social media. Singer official facebook page followers were asked to send wishes for the Bangladesh team under 'Wish N Win' campaign.
Within 48 hours, Singer received more than 83,000 engagements. Anjan Roy's entry was selected as the best wish and he won a 43" Singer Primax TV.
Singer designed two Fan jerseys incorporating the wish in the second phase of the pre-hype. Under the 'Vote N Win' campaign, the jersey designs were posted on facebook and users were asked to vote for their favourite jersey design.
With 22,000 votes for one of the designs, Singer selected the first voter Ishrat Jahan Ema as the winner who won a 32" Singer Smart TV.
Singer is offering the Fan favourite Jersey with the wish 'Egiye Jao Ekhoni (Go Ahead Now)' as a free gift with the purchase of TV, refrigerator, washing machine and microwave oven.
On top of the lucrative discounts and free gifts, Singer is offering easy installment scheme of zero per cent interest up to 12 months.
Consumers can avail the offer from any Singer outlets across Bangladesh. Moreover, they can order online from www.singerbd.com and get free home delivery of their purchased items.
Singer launches World Cup campaign
Offers free TV and fan jersey
FE Team | Published: October 06, 2023 22:30:48
Singer launches World Cup campaign
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