Unilever BD, BRAC sign MoU

FE Team | Published: September 16, 2023 22:11:32

In a significant step towards improving child health and hygiene, Unilever Bangladesh Ltd (UBL) and BRAC have signed a Memorandum of Understanding (MoU) to launch UBL's brand Lifebuoy's hand hygiene programme for school children, said a press release.
Nilushi Jayatileke, personal care head and marketing director of Unilever Bangladesh Ltd, and Hossain Ishrath Adib, director, water, sanitation and hygiene (WASH) and integrated development programme (IDP) of BRAC, signed the MoU on behalf of their respective organisations at the UBL's corporate office in the city on Saturday.
Shamima Akhter, director-corporate affairs, partnerships and communications of Unilever Bangladesh Ltd, Farzana Ferdous, marketing manager, skin cleansing of Unilever Bangladesh Ltd, and Zillur Rahman, programme head, WASH, BRAC, were present on the occasion.
The project plans to reach 1,500 schools across 67 upazillas in 14 districts throughout Bangladesh, educating 730,000 school students on the significance and proper techniques of handwashing with soap, and encourage children to extend their knowledge beyond the classroom by sharing the techniques within their families.
Nilushi Jayatileke said: "Teaching children the importance of handwashing from an early age not only helps protect them from illnesses but also extends the knowledge to their families. When children become advocates for handwashing within their households, it creates a ripple effect, leading to a healthier generation and a healthier future for the entire community. Lifebuoy is determined to forge an impactful partnership with BRAC to ensure that every child in Bangladesh grows up without preventable diseases through the habit of washing hands with soap"
Hossain Ishrath Adib, director, Water, Sanitation and Hygiene (WASH) and Integrated Development Programme (IDP) said: "Through the Hand Hygiene Collaboration with Lifebuoy, we at BRAC are excited to collaborate with Unilever on promoting a cleaner, healthier future in Bangladesh. Together, we are driving the cause of hand hygiene, directly contributing to SDG 6.2 as well as the Hand Hygiene for all Bangladesh Roadmap, and positively impacting 0.73 million students."