US-Bangla Airlines to rebrand in-flight magazine

US-Bangla Airlines has entered into a strategic partnership with Annex Communications Ltd to lead the comprehensive rebranding of its in-flight magazine, 'Blue Sky'.

Under this collaboration, Annex Communications, a well-established advertising and communication agency, will support the magazine's content planning, placement sales, and the overall development and publication process.

The two organisations signed a Memorandum of Understanding (MoU) at a city hotel on Tuesday, says a press statement.

Sharif Sabbir, Director of Annex Communications, and Kamrul Islam, General Manager, Public Relations of US-Bangla Airlines, signed the agreement.

Through this partnership, US-Bangla Airlines aims to elevate the passenger experience by introducing a refreshed and engaging version of Blue Sky. The redesigned magazine will feature compelling stories, exclusive features, timely updates, and curated lifestyle content that will enhance in-flight comfort and satisfaction.

In addition, the revamped publication will create new opportunities for marketers to reach their target audiences in a premium and captive environment, enabling brands to connect with a diverse and high-value consumer base.