Emirates has launched 'Be There', a global campaign that celebrates curiosity, wanderlust, and the adventure that comes with travel, says a press release in Dhaka.
For this digital and social media campaign, Emirates has turned to its own "globalists" - the airline's dynamic and passionate employees hailing from over 130 nationalities - and given them a starring role. As ambassadors, these "Be There" globalists will travel around the world over a six-month period, and bring their passion to life by capturing their unique 'Be There' experiences through their own storytelling lens.
Selected through a talent show style competition held for Emirates staff, these seven globalists will have the once in a lifetime opportunity to travel and discover hidden gems in cities across the airline's global network on six continents. From music to food, fashion and adventure, each globalist will film their own journeys while exploring their personal passions - making the story and experience their own.
Emirates will work with the National Geographic Channel (NGC) to bring these stories to global audiences, through NGC's extensive channel reach as well as Emirates' own digital and social media channels.
"This campaign embodies what we stand for as a brand, and I am proud of our colleagues who have been chosen to represent Emirates as 'Be There' ambassadors. We hope the stories of their individual journeys will inspire even more people to see more of the world through travel," said Boutros Boutros, Emirates' Divisional Senior Vice President of Corporate Communications, Marketing & Brand.
The globalists will begin their journeys in May and continue through November, and together will cover close to 40 destinations. To see where they are headed next, learn more about their stories, or find out more about the project, visit www.emirates.com/bethere.
Emirates launches \\\'Be there\\\' campaign
FE Team | Published: May 27, 2015 00:00:00 | Updated: November 30, 2026 06:01:00
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