Meena Bazar leads way in sustainable aquaculture supply chain

Meena Bazar has signed a landmark MoU with the FoodTechBangladesh (FTB) project to revolutionise Bangladesh's aquaculture supply chain, becoming the first forward-linkage partner to source fish produced through safe, sustainable, and environmentally responsible farming.

Supported by the Government of the Kingdom of the Netherlands, the initiative unites Gemini Sea Food PLC, Fishtech (BD) Limited, Larive International, and LightCastle Partners under FTB to deliver fresh, traceable, high-quality fish to Bangladeshi households.

The signing ceremony was held at the residence of the Netherlands Ambassador in Bangladesh recently, attended by Deputy Ambassador KoosDijkstra, First Secretary Tim Spaans, and Senior Policy Advisor Osman Haruni, says a press release.

The agreement was signed by Shameem Ahmed Jaigirder, Chief Operating Officer of Meena Bazar, and Laura Derks, in the presence of Rogier Becker representing Larive International, as well as other FTB representatives including Kh. Farhad Hossain (Chairman, Fishtech BD Ltd.), Mahmud Riyad (GM Operations, Gemini Sea Food PLC), and JaedHossen (FTB CoE Khulna project).

Representatives from Gemcon Group were also present. They are Saima Mazhar (Chief Consultant), Shaheen Khan (CHRO), and Rafiqul Islam (Manager, Procurement).

This collaboration reflects Meena Bazar's vision to directly connect farmers and producers with consumers, ensuring trust, quality, and fair value while strengthening supply chains and enabling traceability to set a new benchmark for safe, sustainable food retail in Bangladesh.

"This partnership marks the beginning of a journey to make fish safer, more traceable and sustainable for all our consumers," said Meena Bazar COO Shameem Ahmed Jaigirder.